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One of the brightest moves Marvel has made while promoting the first Thor movie was making the following guerilla by messing up with the Volkswagen’s Darth Vader commercial. As they promoted the video virally, they accepted taking the risk of being closed before Continue reading
“Do you think it’s impossible to find a ticket for Wembley with only a few days left to the Final? 20 seats, 20 tickets, scattered around 2 cities, but only one hour time to find them.” said Heineken, making a new viral and guerilla ad that demands the contestants to find red Continue reading
To launch the high quality TV channel TNT in Belgium Turner placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then they waited… Discover here what happened… Continue reading
Earlier in February 2013 Nivea decided to advertise its new product, Stress Protect Deos. This new deodorant is supposed to protect you from sweating when under stress, and the ingenious guerrilla ad that went with it certainly highlighted why you need Stress Protect Deos in your life. Continue reading