Nivea Ultimate Stress Test

Ultimate Stress Test

Earlier in February 2013 Nivea decided to advertise its new product, Stress Protect Deos. This new deodorant is supposed to protect you from sweating when under stress, and the ingenious guerrilla ad that went with it certainly highlighted why you need Stress Protect Deos in your life.  Filmed at an airport by the agency Felix & Lamberti, the stars of the video were made to think the police were after them. They saw their pictures on the front page of the newspaper and on the news, and their appearance is described over the intercom. Just when they’re really starting to get flustered, men dressed in police uniforms emerged only to open a briefcase containing a free bottle of Stress Protect Deos.

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